Real Estate Investing Blog

I remember when Richard & I began our real estate investing business – now seven years ago, one of the first seminars we attended was one exclusively on marketing. We learned twenty ways from Sunday how to do business cards, even more on bandit signs, thirty different newspaper ads, post cards, letters, flyers . . .. We were ready to go!

First of all we were both still at our full-time jobs so we opted for ‘newspaper ads’. Most of you know we live in Atlanta so our only logical option was the Atlanta Journal Constitution. MONEY WASTED! No responses that brought us anything that even resembled a motivated seller.

Next we decided to do the ‘work all week and then spend our weekends putting out signs’. The signs seemed reasonably priced, we felt good about the size, color, website, etc. AND we actually got phone calls from them. However, after the first 10 calls or so we then realized we needed to organize all our prospects. We then ‘thought the next important thing to do’ was to get a handle on which signs (street corners) produced the most calls so we could ‘target our marketing’.