Real Estate Investing Blog

I wanted to share a topic that came up today as a result of a short, but to the point email I received today. SO. I am going to post that email AND my response. - - Let me know your comments.

Writer:

Dear Michelle, Your last advice to offer 100% financing to prospective buyers cost me $450 in advertising with 0 results at a time when that amount might as well have been $450,000 as I’m in foreclosure. I’m sick of this.

My response to her:

I want to thank you for taking your time to email me.

Your email lets me know ‘there are’ investors out there willing to go in to the trenches.

You did say that my ‘last advice’ was to offer 100% financing.
Are you speaking of an issue of our newsletter?

Anyway, Tell me about the property or properties you were using this ’selling’ technique on And, tell me where you (or the property) is.

I know how frustrating it can be to budget advertising/marketing and have it return 0 results.

What is amazing is that some marketing techniques - - - like using the newspaper - - - work terrifically in some areas and completely bomb in others.

When Richard and I started RE Investing we did exactly what we were told - at each interval of our learning. FIRST, we were told to use the newspaper to find sellers - we used the ads we were given. Now let me tell you, we ‘KEPT’ doing the newspaper ads because the people that were teaching us told us that was the way to do it.

RESULTS: A Big Fat Zero. WHY, Because

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