Archive for September, 2007

The Heart of Real Estate Investing.  I have written about here in my blog, and in our newsletters.  It was the hardest thing for me to understand when we began real estate investing.  And, because it is the most important part of any business, it caused me a great deal of stress and aggravation for a while.  And we needed it to work – just for the business to survive.

And it was Marketing.  Marketing from the beginning has been a challenge – it was a very big challenge for me.  I didn’t come from a big copywriting, letter writing, knowing how to write in a direct mail letter. My whole background was business automation.  It was like a foreign concept to me.

I can’t tell you how many times I wondered if a mail piece was actually going to work.  And then, what it meant to TEST the piece.  

We were given letters from sellers that were coming in from other investors.  We also got ideas from other investors at the seminars we were going to.  Eventually, after months and months, we finally began to find the best marketing pieces for our business.

Then, you have to test the process.  For example, You know, in direct marketing, you have to send out 3 – 5 – 7 pieces of mail, whether its letters or postcards - or a finely tuned combination of both?  Anyway that was really hard for me.

I immediately went to the computer to use what software was available - Word, Excel, Access, Act, and other database software I knew.  Then it dawned on me, “Did I want to spend my time programming again, developing a real estate marketing software, or make money in real estate?”

You may find, after watching this webinar, that you will catapult yourself over the hard stuff and in to an automatic system that works like a finely tuned car. Learn now about an automated process that takes minutes of your day and turns those minutes into dollars.  Profit that, in some cases, can begin in 24 hours.

PLAY THE WEBINAR REPLAY HERE NOW
(Note: depending on the speed of your computer and your connection, the video could take a minute to begin.)

Best of Success,
Michelle