Comments on: Selling Properties: Making the Most of Marketing http://investorwealth.com/blog/2008/05/20/selling-properties-making-the-most-of-marketing/ Brought to you by InvestorWealth.com Tue, 02 Dec 2008 19:51:54 +0000 http://wordpress.org/?v=2.2.1 By: Sell Your House Fast http://investorwealth.com/blog/2008/05/20/selling-properties-making-the-most-of-marketing/#comment-7192 Sell Your House Fast Wed, 21 May 2008 16:38:31 +0000 http://investorwealth.com/blog/2008/05/20/selling-properties-making-the-most-of-marketing/#comment-7192 I think one of the biggest problems homeowners and investors face when trying to sell a house in this market is that they cannot get enough traffic to the property to get offers submitted. With listed inventory skyrocketing, and lenders tightening their belts, that leavs a smaller group of buyers who can qualify and they are well aware that they are in control. The news will make sure of that. One of the biggest mistakes that a seller can make is to list a property at a high price with the intention of "leaving room to negotiate", because they are pricing themselves right out of being even considered to look at. With so many houses to choose from, buyers are selective about what they are willing to potentially waste time on. So, the trick is to offer a unique opportunity by using any number of "exit strategies" that we real estate investors have in our bag of tricks. Offering your property at a much lower price and then providing an environment to fuel an offer bidding war is a great way to get people over to look (round robin), as well as find out what the market is truly willing to pay for the property. Then there is always lease purchases, and seller financing strategies that will cater to the HUGE market of buyers that cannot qualify right now while the lenders are licking their wounds from the recent liquidity crisis and subprime mortgage write downs. And on that note, if you can build up a relationship with a local private lender, then you might be able to offer financing to your buyers. There is a LOT of money sitting in IRA's that is not producing any returns because of the market conditions. Investors will jump at the opportunity to lend at a decent rate on a safe LTV to buyers that may not necessarily qualify for FHA right now. Thats a very large opportunity that we are currently focusing on and are finding it to be very lucrative. I hope this helps. Good Luck! I think one of the biggest problems homeowners and investors face when trying to sell a house in this market is that they cannot get enough traffic to the property to get offers submitted. With listed inventory skyrocketing, and lenders tightening their belts, that leavs a smaller group of buyers who can qualify and they are well aware that they are in control. The news will make sure of that.

One of the biggest mistakes that a seller can make is to list a property at a high price with the intention of “leaving room to negotiate”, because they are pricing themselves right out of being even considered to look at. With so many houses to choose from, buyers are selective about what they are willing to potentially waste time on.

So, the trick is to offer a unique opportunity by using any number of “exit strategies” that we real estate investors have in our bag of tricks. Offering your property at a much lower price and then providing an environment to fuel an offer bidding war is a great way to get people over to look (round robin), as well as find out what the market is truly willing to pay for the property. Then there is always lease purchases, and seller financing strategies that will cater to the HUGE market of buyers that cannot qualify right now while the lenders are licking their wounds from the recent liquidity crisis and subprime mortgage write downs.

And on that note, if you can build up a relationship with a local private lender, then you might be able to offer financing to your buyers. There is a LOT of money sitting in IRA’s that is not producing any returns because of the market conditions. Investors will jump at the opportunity to lend at a decent rate on a safe LTV to buyers that may not necessarily qualify for FHA right now. Thats a very large opportunity that we are currently focusing on and are finding it to be very lucrative.

I hope this helps. Good Luck!

]]> By: Greenville NC Real Estate http://investorwealth.com/blog/2008/05/20/selling-properties-making-the-most-of-marketing/#comment-7157 Greenville NC Real Estate Tue, 20 May 2008 18:58:30 +0000 http://investorwealth.com/blog/2008/05/20/selling-properties-making-the-most-of-marketing/#comment-7157 In order to know when you should be selling properties, you’re going to need to look at some of the finer points of selling (keep in mind this rule of thumb: when you are looking for success in real estate investment, you want to find motivated sellers not to become a motivated seller). One of those finer points boils down to something that is essential for your business anyway: in order to have success selling properties, you need to be sure that your marketing methods are top notch. In order to know when you should be selling properties, you’re going to need to look at some of the finer points of selling (keep in mind this rule of thumb: when you are looking for success in real estate investment, you want to find motivated sellers not to become a motivated seller).
One of those finer points boils down to something that is essential for your business anyway: in order to have success selling properties, you need to be sure that your marketing methods are top notch.

]]> By: Off Plan Property Exchange http://investorwealth.com/blog/2008/05/20/selling-properties-making-the-most-of-marketing/#comment-7155 Off Plan Property Exchange Tue, 20 May 2008 18:03:27 +0000 http://investorwealth.com/blog/2008/05/20/selling-properties-making-the-most-of-marketing/#comment-7155 To be successful selling properties you need to a) have a good product to sell and b) have a big shop window to sell it from. With the pervasive nature of the internet there should be not trouble advertising in the biggest shop window of them all - The world wide web. That said, where you place your ad will be critical as all websites are not made equal. Maximum exposure and being discoverable requires high visability. Cheers, Stu www.offplanpropertyexchange.com - Make the most of of marketing To be successful selling properties you need to a) have a good product to sell and b) have a big shop window to sell it from. With the pervasive nature of the internet there should be not trouble advertising in the biggest shop window of them all - The world wide web.

That said, where you place your ad will be critical as all websites are not made equal. Maximum exposure and being discoverable requires high visability.

Cheers,

Stu

www.offplanpropertyexchange.com - Make the most of of marketing

]]> By: Selling Properties: Making the Most of Marketing http://investorwealth.com/blog/2008/05/20/selling-properties-making-the-most-of-marketing/#comment-7148 Selling Properties: Making the Most of Marketing Tue, 20 May 2008 15:31:10 +0000 http://investorwealth.com/blog/2008/05/20/selling-properties-making-the-most-of-marketing/#comment-7148 [...] Continue Reading [...] […] Continue Reading […]

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