Archive for the 'How To Sell Properties' Category

One of the biggest challenges that many real estate investors face is simple: they jump in on the foreclosure bandwagon and think that just because they are getting a great price they will be able to turn around and sell the property at a profit. The reason that this often proves to be a problem is that the homes are often neglected (or abused) and need to have some repairs made before you are going to be able to sell them.

In other words, when you need to know how to sell properties, you need to know this: in order to sell a property you not only need to set the right price, but also you need to be sure that the property is ready to be sold.

In a market where buyers have plenty of options, the reality is simple: many of them are looking for properties that are move in ready and available at a bargain. If you jump in and buy a property thinking that others are out there looking for fixer uppers because they’re more affordable, think again. In order to sell a property effectively, you must be sure that the property is in great shape and is ready for the sale.

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One of the key things that you’re going to want to remember when it comes to how to sell properties is that old saying: “a picture is worth a thousand words.” When you are looking to sell properties (and, to a lesser extent, when you are looking for tenants for the properties you will be managing), you are going to want to make sure that you’re using the right images of the property.

Real estate photography can be something of a specialized industry. Rather than just showing the layout of the kitchen, for example, when you’re going to be selling a property, you’re going to want to make sure that buyers are able to see that certain sparkle when the light hits the countertops. Rather than just showing a shot of the curtains pulled in the family room, photos should be taken when the lighting is right so that prospective buyers will also be able to take in the view.

In other words, when you want to be sure that you’re doing everything that you can to learn how to sell properties, make sure that you’re thinking about the images that you use, and be sure that those images will help you to sell.

During times when the market is in favor of buyers, one of the things that you’re going to want to remain focused on as a real estate investor is how to sell properties. In other words, you are going to want to be absolutely certain that you are aware of what buyers are looking for in the homes that they are going to buy.

In order to sell properties in a tight market, you’re going to want to make sure that you:

  • Understand what it takes to create curb appeal
  • Know the best features of the home and that you advertise them effectively
  • Have a sense of what the market value of the home is as you try to sell it so that you can set the right price for the property
  • Take advantage of the best marketing opportunities available

By focusing on points like those above when you are getting ready to sell a property - whether you’ve only recently purchased it or it is a multi-family property that you’ve owned for a while - you are going to find that it’s a lot easier to seal the deal. In other words, the more that you are aware of how to sell properties, the more proficient at it you will be.

When you are looking into building wealth as a real estate investor, one of the things that you are going to need to do to achieve success is to know what a great deal looks like. The next thing that you are going to want to look at is what it takes to evaluate a deal to make sure that you’re going to be able to make the profits that you are looking for. Of course, because you are not going to want to have to wait indefinitely to make those profits, you are also going to want to be sure that you know how to sell properties quickly.

In order to sell properties quickly as a real estate investor, you’re going to need to know that you are creating a property that’s worth buying. That means that you’re going to want to be sure that you are staging the home well because, after all, when it comes to selling properties quickly, you’re going to need to pay close attention to the fact that looks matter.

If you are looking for tips about how to sell properties quickly, you’re going to want to be sure that:

  • You’re creating curb appeal
  • You’re making sure that the interior of the home is clean, classy and odor free
  • You’re going to want to know that you’ve got furniture in the property because, well, you’re going to want prospective buyers to see that there’s potential to live in the home
  • You’re going to want to be sure that you’re selling the property at the right price

There are always going to be key elements that you’ll find when it comes to selling properties quickly; the above will help you to get started. When you’re working with the right real estate investment mentor, you’ll find that it’ easy to get the tips that you’re looking for - tips that will help you to succeed.

When you’re looking for information about how to sell properties - particularly when you are looking for information about how to sell properties quickly in a slower real estate market like the one that’s taken hold in many markets - one of the most important things that you can do is to look at what you can do to create competition among the prospective buyers.

When it comes to creating competition, the basic gist is that you are going to want to be sure that you are attracting a great deal of interest to the property and you are going to want to be sure that would be buyers are aware of one another. Thinks about it: when you buy a property at auction, the price usually goes higher; why not apply this to selling properties too?

By creating competition among would be buyers, you are likely to discover that they begin to develop a sense of urgency: if everyone who has an interest in a given property is in the same room at the same time, and everyone knows how many others have expressed interest, you’re sure to find that you receive more offers - offers that you can follow up on in such a way that you can encourage them to up their offer.

When you follow up on all of the offers that you receive, you’ll find that it’s a whole lot easier to sell a property, and to get a solid price for it. In other words, you’ll find that by creating competition, you will be able to sell properties quickly and to see the benefits of getting involved in real estate investing.

When your real estate investment business includes turning over properties - in other words, when you buy homes at a discount and then turn around and sell the properties - you need to be sure that you know how to sell properties.

Here are a few key elements that you’ll want to consider when you’re thinking about selling properties - 7 elements that will help you to sell quickly:

  1. Be sure that the property you want to sell has an online listing. Most people who are looking to buy a home start their searches on the web.
  2. Use multiple photos. When you’re looking for the chance to sell properties, it’s important to make sure that prospective buyers are able to see more than just a single shot of the outside of the home.
  3. Be sure that you stage the properties that you’re looking to sell. It’s difficult for buyers to see themselves in a home that doesn’t look like somewhere that anyone lives.
  4. Have the photos of the property you’re planning to sell taken by a professional. Rather than shooting photos yourself, you’ll find that professionals are able to get those great looking shots in far less time.
  5. MLS listings are going to give the property more exposure - including on the big real estate sites where buyers get started in their search.
  6. Take advantage of local marketing; never underestimate the value of lawn signs and ads indicating where the property for sale is located. You’ll never know when an individual who has always looked at the house will drive by and see that it’s available.

When it comes to how to sell a property, it’s important to keep in mind that when you get everything set up well, you’ll have less changes to make - and that means that the property will spend less time on the market.

RISMEDIA, June 17, 2008-In an effort to stabilize declining home values in certain neighborhoods, the Bush Administration announced a temporary policy that will extend government-backed mortgage insurance and allow for the immediate sale of vacant foreclosed properties.  . . .

. . . The properties, which must purchased by owner-occupants, will no longer be subject to the customary 90-day waiting period.

 Read the Full Story Here

When you want to learn more about how to sell properties, chances are good that you’ll come across some topics like home staging - those little, less expensive things that you can do that will have a dramatic impact on your ability to sell. Of course, what you’re likely to find is that while there are a lot of great year round home staging tips out there, there are also some seasonal tips that can help you to sell.

When you want to be sure that you can sell properties during the spring and summer months, there are a few key things that you can do to make sure that you get the interest of prospective buyers - even the ones who may not know that they are looking for a new home.

In order to stage a property that you’re looking to sell during the spring and summer months, take the time to:

  • Trim the hedges and get shrubs, trees and bushes looking their best.
  • Add mulch around tree stumps and under the hedges.
  • Plant flowers
  • Keep up with cutting the grass.

Each of those is a relatively simple thing that you can do to make sure that the properties that you are trying to sell - or to rent out - appeal to buyers. And that can make a huge difference when you’re getting ready to sell a property.

Knowing when to take advantage of a great property that has come on the market is important when you’re looking to create wealth as a real estate investor, but so is knowing the right time to jump and to make the sale. Of course, in order to know when you should be selling properties, you’re going to need to look at some of the finer points of selling (keep in mind this rule of thumb: when you are looking for success in real estate investment, you want to find motivated sellers not to become a motivated seller).

One of those finer points boils down to something that is essential for your business anyway: in order to have success selling properties, you need to be sure that your marketing methods are top notch.

Unless you are able to effectively market the properties that you are trying to sell, it’s going to be hard for interested or would-be buyers to know that they are available. Unless you know how to market yourself and to work with the right team, selling properties is going to be difficult.

That’s why it is essential to understand all of the marketing options that are available to you. Whether you focus on selling from your website, selling with a real estate agent or on using other internet and print marketing campaigns, when you want to be sure that you know how to sell a propoerty, you need to know how to launch a great marketing campaign.

Hi Michelle,
I absolutely admire what you are doing here for the ForeclosureMillionaireClub.com members with an unbelievable amount of patience and I want to use this extraordinary information source in this industry to it’s fullest extent.

I listened to your several sessions and I will continue to do it in any available time, but I also want your information to transfer into a productive activity.  Because I want to start to using

Q.  At what stage of Short Sale process can the investor, using an Option Contract, assign it to a buyer?

Thank you again for the opportunity to be here in the club.
Josef Schneider.

Josef,
Thank you SO MUCH for your feedback.  When I read emails like this it makes me want to do even more.  :-)

Answers. 
You can do it an any time in the process, BUT, if we stick to our discussion that we had about using Options it would go like this:
1) You have a ready buyer in the wings
  a) You find the deal (the property)
  b) Get the docs completed with the seller: purchase & sale, option, etc.
  c) Negotiate your short sale (if you are doing a short sale)
  d) Set the closing date with the bank.
  e) Set the closing date with your buyer and explain your requirements for when he/she has to have the funds to your closing attorney
  f)  Assign the option on closing day.

OR

2) You have the deal (the property)
  a)  Get the docs completed with the seller: purchase & sale, option, etc
  b) You find your buyer
  c) Negotiate your short sale (if you are doing a short sale)
  d) Set the closing date with the bank.
  e) Set the closing date with your buyer and explain your requirements for when he/she has to have the funds to your closing attorney
  f)  Assign the option on closing day.

OR

3) You can assign the option prior to closing - assigning it to a buyer WHO WILL CLOSE and not leave the Seller hanging. Meaning they will come through.  AND if there is a short sale to be negotiated - that they will do it. 

If this is what you choose to do - you really need to be sure that you don’t assign it to someone who will “flake off”.  Even though they have given you $ for assigning the option to them, be sure about them, because if something, or all of it drops through the cracks - the seller is only going to remember your name.

Hope this helps!
Best,
Michelle
michelle@investorwealth.com
770-338-2797  10a-5p Eastern M-F